Asia’s beloved lab-grown diamond brand CARAXY expands global presence with superior craftsmanship, pioneering brand values, and a mission to “Grow Your Love.”
HONG KONG SAR, 2 December 2025 — CARAXY, a pioneering brand in the lab-grown diamond industry since 2015, recently announced its high-end “DEFINITIES Diamonds 2.0 Version”.
Featuring the best D color and Hearts & Arrows 3Ex Cut, DEFINITIES 2.0 is guaranteed to be EXCEPTIONAL in diamond light performance analysis, the score and grading are described in the IGI × CARAXY co-branded certification, which is exclusively issued to CARAXY produced diamonds by International Gemological Institution – the world’s largest independent gem grading institution.
Setting New Standards in Lab-Grown Diamond Brilliance
In 2019, CARAXY first introduced DEFINITIES diamonds to the market, reflecting the state-of-the-art technology and craftsmanship of the brand. Diamond roughs for DEFINITIES are strictly selected from the whole production before cutting and polishing, they must be extremely white and transparent, and without any metal remains during the growth process, the cutting and polishing process of DEFINITIES is also far more complex than industry standard, all DEFINITIES diamond are specially made to a narrower parameter in terms of angles and percentage, bringing more brilliance to the diamonds but causing a lower percentage of yields and longer labour hours in production.
The market result was fabulous. With unmatched brilliance, DEFINITES soon occupied a major percentage of sales in CARAXY’s product portfolio , and a few other lab grown diamond players later on introduced higher standard cut diamonds to the market as well, interpreted as a strategy to compete with CARAXY’s DEFINITIES diamonds.
The DEFINITIES 2.0 improved in many aspects, the most obvious difference is that a diamond light performance analysis is conducted. IGI will examine diamond in terms of brightness, fire and contrast, and generate an overall result of light performance of the diamond, all DEFINITIES diamonds must be EXCEPTIONAL in light performance.
A Brand Built on “Grow Your Love” – A New Modern Romance
CARAXY leads with a different philosophy: “Grow Your Love”, based on the belief that love is a dynamic journey rather than a static symbol. This message has become a cultural touch point across Asia, resonating with young consumers seeking emotional authenticity. To execute the “grow your love” concept, CARAXY also integrates environmental action with brand values through its anti-desertification project located between the Tengger and Badain Jaran deserts. For every lab grown diamond engagement ring sold, the brand plants a saxaul tree in the conjunction of the two deserts. So far, thousands of trees are already build to this “CARAXY Love Forest”, and the brand announced a total target of 100,000 trees in the project. Customers could contribute directly to ecological restoration and they could also leave their love message on a wooden plate near the tree planted, making their engagement more meaningful.
The Brand Vision
The brand has maintained its leading position in diamond sales across major e-commerce events in its home market for three consecutive years, further strengthening its leadership in fine jewelry e-commerce. Continuing to expand its global presence, CARAXY is bringing top-quality lab-grown diamond jewelry to international markets at a very competitive price. “We never chase scale for sales,” said Leon, the founder of CARAXY. “What we pursue is a brand with soul – a symbol that remains commitment to emotional values, sustainable practices, and the belief that love will grow.”
Media Contact
Organization: CARAXY
Contact Person: Yuki Liao
Website: https://en.caraxy.com
Email: Send Email
City: Hong Kong
Country:China
Release id:37967
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